hormones.org
KOI Wellbeing
Jeffrey A. Sternberg, CEO
Face-to-Face Care
or
Telehealth Care

KOI Wellbeing

Naturopathic hormone therapies and wellness solutions to address root causes and restore balance.
9 Years of Experience
MD on Staff
Accepting new patients?
Last updated 5/16/2025 at 08:45 PM
Yes
KOI Wellbeing is a premier integrative health clinic located in La Jolla, San Diego, California. Specializing in bioidentical hormone replacement therapy (BHRT), naturopathic medicine, IV therapy, and aesthetic treatments, KOI Wellbeing offers a comprehensive approach to wellness. The clinic serves a diverse patient population, including individuals seeking natural solutions for hormonal imbalances, digestive health issues, weight management, and age-related concerns. With a focus on personalized care, KOI Wellbeing combines advanced medical practices with natural therapies to help patients achieve optimal health and vitality.
Client satisfaction:
Very High
How we determine this score?
Every rating you see is the product of a two-step process that blends data science with human clinical insight:
  1. Comprehensive review sweep We collect every publicly available patient review we can find—Google, Yelp, Healthgrades, ZocDoc, Facebook, Instagram, TikTok, Reddit, forums, and more. Duplicate or spam entries are filtered out, and each review is time-stamped so that newer feedback carries more weight.
  2. 13-factor sentiment analysis + expert audit A custom language-model pipeline scores each review across the 13 dimensions patients care about most:
    Friendliness | Professionalism | Responsiveness | Accessibility | Clarity of Explanations | Willingness to Listen | Personalization of Treatment | Billing Transparency | Value | Recurring Praise | Recurring Complaints | Side-Effect Education | Diet/Nutrition Guidance
    The algorithm converts raw language into numerical sentiment, flags outliers, and spots consistent themes. Finally, a board-certified clinician reviews the automated output to ensure medical-grade accuracy and context.
The result is a single, easy-to-read satisfaction bar that reflects real patient experience, not marketing copy. By combining transparent methodology, physician oversight, and continuously updated data, we deliver a score you can trust and that meets standards for authoritative health review content.
What people are saying
Thorough assessments become tailored hormone, thyroid, and peptide plans, with providers translating labs into everyday language and fine-tuning doses as progress unfolds. Patients commonly note sharper energy, mood, and overall wellness, saying the gains justify the cost. Scheduling is quick and waits brief, though a few cite follow-up or admin slip-ups that slowed answers. Clear price quotes keep billing drama rare, reinforcing a sense of solid value.
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About KOI Wellbeing
Established in 2015, KOI Wellbeing has been at the forefront of integrative and naturopathic medicine in San Diego. The clinic's mission is to empower patients to take control of their health by providing personalized, science-based, and natural healthcare solutions. KOI Wellbeing's team includes experienced practitioners such as Dr. Chris Farrelly (ND, LAc), Dr. Ronald S. Cohen (MD), and Dr. Joanne C. Imperial (MD), specializing in naturopathic medicine, sports medicine, and gastroenterology, respectively. The clinic emphasizes comprehensive lab testing to tailor treatment plans that align with each patient's unique physiology and health goals. By integrating conventional medical knowledge with natural therapies, KOI Wellbeing aims to restore balance and enhance the quality of life for its patients.
What Makes KOI Wellbeing Unique
KOI Wellbeing distinguishes itself through its holistic and patient-centered approach to healthcare. The clinic offers innovative treatments such as natural hair restoration, which utilizes the body's own healing properties to stimulate hair growth without surgery. Additionally, KOI Wellbeing provides customized weight loss programs incorporating GLP-1 medications like Semaglutide, combined with nutritional support and lifestyle counseling. Their comprehensive services, including mobile IV therapy and workplace wellness programs, reflect a commitment to making health optimization accessible and convenient for patients.
Why Choose KOI Wellbeing
Patients choose KOI Wellbeing for its commitment to personalized, effective, and natural healthcare solutions. The clinic's emphasis on thorough diagnostic testing ensures that treatment plans are tailored to individual needs, leading to better outcomes. Testimonials highlight the clinic's supportive environment and the transformative impact of its services. One patient noted, "Life changing. I am beyond grateful. I have been searching for answers, support, and the right treatment and finally found it at KOI."
Philosophy of Care at KOI Wellbeing
KOI Wellbeing's philosophy centers on treating the whole person by addressing the underlying causes of health issues. The clinic integrates advanced medical diagnostics with natural therapies to develop individualized treatment plans. By focusing on prevention and the body's innate healing abilities, KOI Wellbeing aims to restore balance and promote long-term wellness. Their approach involves educating patients, fostering a collaborative healthcare environment, and emphasizing sustainable lifestyle changes to achieve optimal health outcomes.
Meet the team
Founder & CEO
Jeffrey A. Sternberg, CEO
Jeffrey A. Sternberg, CEO, has been deeply engaged in the healthcare industry since 1999, witnessing firsthand how conventional medical practices and business interests frequently clash with optimal patient outcomes and choice. Driven by his vision for a superior healthcare experience, Mr. Sternberg founded KOI Wellbeing to provide patients with highly personalized care in an elegant, spa-like setting—aligning healthcare expenditures with genuine value. He recognized that precise, quantitative diagnostic specialty lab and genetic testing, which form the foundation of naturopathic medicine, yield the best patient outcomes. Thus, KOI was conceived as an integrative practice grounded firmly in scientific evidence and individualized care. With extensive experience in hospital administration and insurance-driven medicine, Mr. Sternberg understands the necessity of removing insurance carriers as gatekeepers. He strongly believes that eliminating middlemen empowers doctors and patients to build direct, unencumbered relationships, significantly enhancing care quality and ensuring patients receive maximum benefit for their healthcare investments.
Dr. Chris Farrelly ND, LAc
Dr. Chris Farrelly, ND, LAc, is a dedicated naturopathic doctor and licensed acupuncturist at KOI Wellbeing in La Jolla, California. He is passionate about treating the whole person, blending science, empathy, and a deep respect for the body's innate ability to heal. Dr. Farrelly views health as more than the absence of illness; it's about creating balance between the body, mind, spirit, and environment. His extensive training includes a residency at Bastyr University Clinic, advanced work in gastroenterology and autoimmune care, and specialized training in IV therapy, regenerative joint injections, and homeopathy. Dr. Farrelly's clinical focus encompasses hormone balancing, digestive health, autoimmune disorders, fertility, and the gut-skin connection, aiding patients in healing from within. Beyond his clinical practice, Dr. Farrelly serves as an assistant professor in the Department of Naturopathic Medicine at Bastyr University San Diego, where he supervises at the Bastyr Clinic. His educational background includes a Doctor of Naturopathic Medicine degree from Bastyr University California, a Master of Acupuncture and Oriental Medicine from Pacific College of Oriental Medicine, and a Bachelor of Arts in Spanish with a concentration in molecular biology from Quinnipiac University. Dr. Farrelly's approach to patient care is holistic and integrative, emphasizing the importance of addressing the root causes of health issues rather than merely alleviating symptoms. He specializes in treating conditions such as IBS, IBD, SIBO, intestinal hyper-permeability ("leaky gut"), acne, eczema, psoriasis, autoimmune disorders, and endocrine abnormalities. Additionally, he offers services in regenerative joint injections, IV therapy, classical homeopathy, and integrative oncology support. Outside the clinic, Dr. Farrelly enjoys exploring San Diego's scenic coastline and experimenting with Mediterranean-inspired recipes in his kitchen. His curiosity and compassion are evident in every patient interaction, as he strives to help individuals not just live—but thrive.
Ronald S Cohen, MD
Dr. Ronald S. Cohen, MD, is more than a physician; he’s a pioneering leader in regenerative medicine dedicated to transforming lives through advanced, nonsurgical solutions to pain and injury. Board-certified in Family and Sports Medicine, Dr. Cohen ranks among the top 1% of doctors nationwide in experience and training in regenerative orthopedic treatments. His distinguished career includes managing the Sports Medicine & Reconditioning program for Marine Corps recruits across the western United States for over a decade, as well as serving as a special consultant to Navy SEALs. Through these roles, he developed unparalleled expertise in addressing complex injuries and chronic conditions under demanding, high-stakes environments. Dr. Cohen stands at the forefront as the region’s premier Regenexx® provider, employing cutting-edge regenerative procedures to improve mobility, alleviate pain, and restore quality of life. His dedication to clinical excellence has earned him prestigious recognitions, including the esteemed Master Clinician Award, and he currently serves as a voluntary Assistant Clinical Professor at the UCSD School of Medicine. Outside of his groundbreaking medical practice, Dr. Cohen is an avid outdoorsman, passionate golfer, and triathlete who deeply values time spent with his family. His personal and professional life exemplifies his philosophy of embracing an active, fulfilling lifestyle.
Connie Joffre-Monaco MSN, APRN, FNP-BC
Connie Joffre-Monaco, MSN, APRN, FNP-BC, is an experienced nurse practitioner dedicated to guiding patients toward balanced and energized lives through personalized, holistic care. With over a decade of comprehensive experience in cardiac nursing, gastroenterology, weight management, physiatry, and home health, Connie emphasizes treating the whole person rather than isolated symptoms. Her specialized expertise in bioidentical pellet hormone replacement therapy enables her to design precise treatment plans tailored to each patient’s unique needs. From meticulous pellet insertions to thorough patient education, Connie optimizes hormonal balance, enhancing vitality, mood, and overall well-being. Drawing upon her extensive background as a cardiac nurse and case manager, Connie integrates evidence-based practices and fosters collaborative, trusting relationships with her patients. She is deeply committed to providing a supportive environment where patients feel heard, respected, and empowered. Whether seeking advanced hormone therapy or holistic lifestyle guidance, Connie’s compassionate approach and proven expertise make her a trusted partner in helping patients live their healthiest, fullest lives.
Joanne C Imperial, MD, FAASLD
Dr. Joanne C. Imperial, MD, FAASLD, is a distinguished physician with more than two decades of expertise spanning clinical development, medical affairs, and academic medicine. Throughout her career, she has demonstrated a steadfast commitment to empowering patients to achieve optimal health through evidence-based treatments in weight loss, gut health, and liver disease. A graduate of Harvard Medical School, Dr. Imperial is board certified in Gastroenterology and Transplant Hepatology. She further expanded her knowledge through a Fellowship in Nutrition and Metabolism at New York Medical College, gaining a profound understanding of the vital role nutrition and metabolism play in overall wellness. Dr. Imperial specializes in crafting individualized weight loss programs designed around each patient’s unique needs, effectively addressing the critical link between metabolic health and lifelong vitality. Additionally, she offers expert care in gut health, emphasizing strategies to restore digestive balance and significantly enhance quality of life. Beyond weight management and digestive health, Dr. Imperial possesses extensive expertise in managing complex liver conditions, including chronic liver disease, Non-Alcoholic Steatohepatitis (NASH), and liver transplantation. Her compassionate, patient-centered approach has earned Dr. Imperial the trust and respect of both her patients and peers, making her an invaluable addition to our medical team.
Dr. Michael Burstein, ND
Dr. Michael Burstein, ND, is a dedicated naturopathic physician committed to empowering his patients through proactive, personalized care. He earned his Bachelor of Science in Psychology with a minor in Linguistics from the University of Arizona, followed by a rigorous four-year doctorate in Naturopathic Medicine at Bastyr University in San Diego. Dr. Burstein’s passion for naturopathic medicine was sparked by his own health challenges and dissatisfaction with conventional medical treatments, leading him to advocate for preventive care as a foundational approach. Emphasizing total body optimization, he creates tailored treatment plans designed to enhance memory, improve sleep quality, and effectively manage stress. Guided by his belief in the power of prevention over reaction, Dr. Burstein inspires his patients to take an active role in their health, supporting their journey toward lasting wellness and vitality.
Client Satisfaction Analysis
We’ve collected every publicly available patient review we can find and analyzed them across 13 dimensions.
Select to learn more
Thorough assessments become tailored hormone, thyroid, and peptide plans, with providers translating labs into everyday language and fine-tuning doses as progress unfolds. Patients commonly note sharper energy, mood, and overall wellness, saying the gains justify the cost. Scheduling is quick and waits brief, though a few cite follow-up or admin slip-ups that slowed answers. Clear price quotes keep billing drama rare, reinforcing a sense of solid value.
Overall Hormones.org score for this clinic
95
The Overall Hormones.org Score of KOI Wellbeing places it in the top 71.8% of all hormone optimization clinics in the San Diego area.
Lower Quartile Lower Average Upper Average Upper Quartile Top 10%
What this means
Clinic scores follow a bell curve: most clinics cluster near the middle, while very low or very high scores become progressively rarer toward the edges.
How we determine this?
Category
Description
Weight
Review Sentiment Quality
Tone and trust language in the most recent 10-20 reviews
25%
Review Sentiment + Rating
Adjusted for inflation; not linear
10%
MD-Led Practice
Is the clinic led by a visible MD or board-certified physician?
10%
Estimated Years in Business
Based on site language, domain age and review timeline
10%
Specialization in Hormone Therapy
Is hormone optimization a core offering or a secondary add-on?
10%
Provider Relationship Model
Small, consistent provider model vs high-volume or anonymous feel
10%
Unique Differentiators
TRT + HRT + GLP-1s + peptides = strong depth
10%
Treatment Breadth
TODO: Add my description to this part
10%
Negative Flags Penalty
Subtract 5-10% for patterns like billing issues, cold tone, rushed care
-10%
Billing and Insurance
Billing
KOI Wellbeing offers transparent billing practices, with detailed information provided during consultations. The clinic provides various payment options to accommodate patients' needs. Patients are encouraged to contact the clinic directly for additional information about costs and payment plans.
Insurance
While KOI Wellbeing does not directly bill insurance companies, the clinic provides patients with the necessary documentation to submit claims to their insurance providers. Patients should contact the clinic directly for additional details regarding insurance reimbursement options.
What New Patients Can Expect at KOI Wellbeing
New patients at KOI Wellbeing can expect a comprehensive and personalized intake process. The initial consultation involves an in-depth discussion of health history, symptoms, and wellness goals. Advanced lab testing may be conducted to gain insights into hormonal levels, nutritional status, and other physiological markers. Based on these findings, practitioners develop a customized treatment plan, which may include natural supplements, dietary recommendations, hormone therapy, or other integrative approaches. Follow-up appointments are scheduled to monitor progress and make necessary adjustments, ensuring that patients receive continuous support on their journey to optimal health.
FAQs about KOI Wellbeing
What is KOI Wellbeing's approach to Bioidentical Hormone Replacement Therapy (BHRT)?
KOI Wellbeing utilizes comprehensive lab testing to tailor BHRT programs to each individual's unique physiology. Their approach emphasizes overall health considerations to effectively modify and regulate hormone levels.
What hormone delivery methods are available at KOI Wellbeing?
KOI Wellbeing offers various hormone delivery methods, including pellets, injections, creams, and supplements, allowing patients to choose the option that best fits their lifestyle and preferences.
What distinguishes KOI Wellbeing's hormone pellet therapy?
KOI Wellbeing's hormone pellet therapy involves the subcutaneous insertion of pellets that release consistent hormone levels over time. This method is designed to provide stable hormone delivery with minimal maintenance.
Does KOI Wellbeing participate in the Biote program?
No, KOI Wellbeing does not participate in or recommend the Biote program.
What services are included in KOI Wellbeing's female hormone package?
The female hormone package includes a 90-minute initial consultation, food intolerance evaluation, DUTCH Complete Hormone Test, a 60-minute lab review with a personalized treatment plan, and a 45-minute follow-up to assess progress.
Trust and Safety Certifications
Provider License & Certifications
Ronald Cohen - California Medical Board Certification
Issuer: Medical Board of California
License No: A 73894
Medical School Name: Tel Aviv University, Sackler School of Medicine
Name: COHEN, RONALD SCOTT
License Type: Physician and Surgeon A
Graduation Year: 1998
Primary Status: License Renewed & Current
Connie Joffre-Monaco - California Board of Registered Nursing - BRN
Name:: JOFFRE-MONACO, CONNIE CARMEN
License Type:: Nurse Practitioner
Primary Status:: Current
Qualification:: Licensed by Examination
Issuance Date:: August 1, 2022
License No: 95022078
Michael Burstein - California Board of Naturopathic Medicine License
Name: Burstein, Michael Nathan
Issuer: California Board of Naturopathic Medicine
License Type: Naturopathic Doctor
Issuance Date: October 21, 2024
Primary Status: License Renewed & Current
License No: 1517
Provider Registrations
Ronald Cohen - National Provider Identifier
NPI Number: 1073588786
Numeration Date: 2006-02-17
NPI Type: NPI-1 Individual
Status: Active
Michael Burstein - National Provider Identifier
NPI Number: 1811719156
Numeration Date: 2024-10-28
NPI Type: NPI-1 Individual
Status: Active
Emilee Patel - National Provider Identifier
NPI Number: 1972934958
Numeration Date: 2013-12-02
NPI Type: NPI-1 Individual
Status: Active
Clinic location
Map icon
KOI Wellbeing is centrally located at 5639 La Jolla Blvd, La Jolla, CA, near the intersection of La Jolla Blvd and Forward Street. Situated in the Bird Rock neighborhood, the clinic is close to popular landmarks such as Bird Rock Coffee Roasters, Calumet Park, and Tourmaline Surf Park. Easily recognizable from La Jolla Blvd, look for prominent signage at the main entrance facing the street.
Map showing location of KOI Wellbeing
KOI Wellbeing
5639 La Jolla Boulevard 204
San Diego, CA 92037, US
KOI Wellbeing in La Jolla offers free parking in a private lot directly behind the clinic, easily accessed from La Jolla Blvd. Handicap-accessible spaces are conveniently located near the clinic entrance. Additional free street parking is available along La Jolla Blvd and nearby side streets. No validation is needed. For quickest access, park in the private lot behind the building near the clearly marked rear entrance.
Clinic Hours
Mon 8:00 AM - 5:00 PM
Tue 8:00 AM - 5:00 PM
Wed 8:00 AM - 5:00 PM
Thu 8:00 AM - 5:00 PM
Fri 8:00 AM - 5:00 PM
Sat 8:00 AM - 4:00 PM
Sun Closed
KOI Wellbeing at a glance
Accepting New Patients
Yes
Offers in Person Care
Yes
Offers Telehealth
Yes
Language Spoken
English
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